Exploring the Use of Visual Metaphors in Teaching Business and Management Subjects

Nuria Camps

doi:10.18646/2056.73.20-024

Exploring the Use of Visual Metaphors in Teaching Business and Management Subjects

Nuria Camps

UHI Perth

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摘要

The use of visual metaphors has received growing attention in recent years, but their widespread use is not without certain challenges. The most common critique of visual metaphors in teaching indicates that they can be misleading as the meaning attributed by the recipient can be far apart from the intended one. This can make learning less intuitive and even create confusion. This paper explores the merits and demerits of the use of visual metaphors in business education.

源语言	English
文章编号	3
页（从-至）	340-348
页数	8
期刊	International Journal of Management and Applied Research
卷	7
期	3
DOI	https://doi.org/10.18646/2056.73.20-024
出版状态	Published - 17 9月 2020

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20-024Final published version, 186 KB许可: CC BY

http://ijmar.org/v7n3/20-024.html许可: CC BY

Nuria Camps
- nuria.camps.perthuhi.acuk
- UHI Perth - Lecturer
人员: Academic - Research and Teaching or Research only

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Exploring the Use of Visual Metaphors in Teaching Business and Management Subjects

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Nuria Camps

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