Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry

Sarah Morton

Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry

Sarah Morton

Centre for Rural Health Sciences

科研成果: Abstract › 同行评审

摘要

Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.

源语言	English
页	65
页数	1
出版状态	Published - 16 1月 2014
活动	Eighth International Conference on Design Principles and Practices - University of British Columbia, Vancouver, Canada 期限: 16 1月 2014 → 18 1月 2014

Conference

Conference	Eighth International Conference on Design Principles and Practices
国家/地区	Canada
市	Vancouver
时期	16/01/14 → 18/01/14

访问文件

http://designprinciplesandpractices.com/assets/downloads/design/G14FinalProgram.pdf

其它文件与链接

http://designprinciplesandpractices.com/about/history/2014-conference

引用此

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title = "Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry",

abstract = "Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.",

keywords = "Design, Community, Knowledge exchange, Co-design, Ethnography, Adventure sport",

author = "Sarah Morton",

note = "Research funded and supervised by University of Abertay; Eighth International Conference on Design Principles and Practices ; Conference date: 16-01-2014 Through 18-01-2014",

year = "2014",

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day = "16",

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pages = "65",

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Morton, S 2014, 'Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry', Eighth International Conference on Design Principles and Practices, Vancouver, Canada, 16/01/14 - 18/01/14 页码 65. <http://designprinciplesandpractices.com/assets/downloads/design/G14FinalProgram.pdf>

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N1 - Research funded and supervised by University of Abertay

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Y1 - 2014/1/16

N2 - Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.

AB - Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.

KW - Design

KW - Community

KW - Knowledge exchange

KW - Co-design

KW - Ethnography

KW - Adventure sport

UR - http://designprinciplesandpractices.com/about/history/2014-conference

M3 - Abstract

SP - 65

T2 - Eighth International Conference on Design Principles and Practices

Y2 - 16 January 2014 through 18 January 2014

ER -

Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry

摘要

Conference

访问文件

其它文件与链接

指纹

引用此