Social media and mobile health

ABSTRACT
This publication makes the case for policy action to strengthen health literacy. Evidence, including the results of the European Health Literacy
Survey, is presented that supports a wider and relational whole-of-society approach to health literacy that considers both an individual’s level
of health literacy and the complexities of the contexts within which people act. The data from the European Health Literacy Survey show
that nearly half the Europeans surveyed have inadequate or problematic health literacy. Weak health literacy skills are associated with riskier
behaviour, poorer health, less self-management and more hospitalization and costs. Strengthening health literacy has been shown to build
individual and community resilience, help address health inequities and improve health and well-being. Practical and effective ways public
health and other sectoral authorities and advocates can take action to strengthen health literacy in a variety of settings are identified. Specific
evidence is presented for educational settings, workplaces, marketplaces, health systems, new and traditional media and political arenas