Exploring the Use of Visual Metaphors in Teaching Business and Management Subjects

The use of visual metaphors has received growing attention in recent years, but their widespread use is not without certain challenges. The most common critique of visual metaphors in teaching indicates that they can be misleading as the meaning attributed by the recipient can be far apart from the intended one. This can make learning less intuitive and even create confusion. This paper explores the merits and demerits of the use of visual metaphors in business education.