Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry

Sarah Morton

Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry

Sarah Morton

Centre for Rural Health Sciences

Resultado de pesquisa: Abstract › revisão de pares

Resumo

Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.

Idioma original	English
Páginas	65
Número de páginas	1
Estado da publicação	Published - 16 jan. 2014
Evento	Eighth International Conference on Design Principles and Practices - University of British Columbia, Vancouver, Canada Duração: 16 jan. 2014 → 18 jan. 2014

Conference

Conference	Eighth International Conference on Design Principles and Practices
País/Território	Canada
Cidade	Vancouver
Período	16/01/14 → 18/01/14

Acesso ao documento

http://designprinciplesandpractices.com/assets/downloads/design/G14FinalProgram.pdf

Outros arquivos e links

http://designprinciplesandpractices.com/about/history/2014-conference

Citar isto

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title = "Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry",

abstract = "Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.",

keywords = "Design, Community, Knowledge exchange, Co-design, Ethnography, Adventure sport",

author = "Sarah Morton",

note = "Research funded and supervised by University of Abertay; Eighth International Conference on Design Principles and Practices ; Conference date: 16-01-2014 Through 18-01-2014",

year = "2014",

month = jan,

day = "16",

language = "English",

pages = "65",

}

Morton, S 2014, 'Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry', Eighth International Conference on Design Principles and Practices, Vancouver, Canada, 16/01/14 - 18/01/14 pp. 65. <http://designprinciplesandpractices.com/assets/downloads/design/G14FinalProgram.pdf>

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N1 - Research funded and supervised by University of Abertay

PY - 2014/1/16

Y1 - 2014/1/16

N2 - Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.

AB - Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.

KW - Design

KW - Community

KW - Knowledge exchange

KW - Co-design

KW - Ethnography

KW - Adventure sport

UR - http://designprinciplesandpractices.com/about/history/2014-conference

M3 - Abstract

SP - 65

T2 - Eighth International Conference on Design Principles and Practices

Y2 - 16 January 2014 through 18 January 2014

ER -

Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry

Resumo

Conference

Acesso ao documento

Outros arquivos e links

Impressão digital

Citar isto