Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry

Sarah Morton

Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry

Sarah Morton

Centre for Rural Health Sciences

Résultats de recherche: Abstract › Revue par des pairs

Résumé

Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.

langue originale	English
Pages	65
Nombre de pages	1
état	Published - 16 janv. 2014
Evénement	Eighth International Conference on Design Principles and Practices - University of British Columbia, Vancouver, Canada Durée: 16 janv. 2014 → 18 janv. 2014

Conference

Conference	Eighth International Conference on Design Principles and Practices
Pays/Territoire	Canada
La ville	Vancouver
période	16/01/14 → 18/01/14

Accès au document

http://designprinciplesandpractices.com/assets/downloads/design/G14FinalProgram.pdf

Autres fichiers et liens

http://designprinciplesandpractices.com/about/history/2014-conference

Contient cette citation

Morton, S. (2014). Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry. 65. Résumé de Eighth International Conference on Design Principles and Practices, Vancouver, Canada. http://designprinciplesandpractices.com/assets/downloads/design/G14FinalProgram.pdf

@conference{ec1cc8e9461d43f8886fadfec1a269f7,

title = "Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry",

abstract = "Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.",

keywords = "Design, Community, Knowledge exchange, Co-design, Ethnography, Adventure sport",

author = "Sarah Morton",

note = "Research funded and supervised by University of Abertay; Eighth International Conference on Design Principles and Practices ; Conference date: 16-01-2014 Through 18-01-2014",

year = "2014",

month = jan,

day = "16",

language = "English",

pages = "65",

}

Morton, S 2014, 'Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry', Eighth International Conference on Design Principles and Practices, Vancouver, Canada, 16/01/14 - 18/01/14 p. 65. <http://designprinciplesandpractices.com/assets/downloads/design/G14FinalProgram.pdf>

TY - CONF

T1 - Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry

AU - Morton, Sarah

N1 - Research funded and supervised by University of Abertay

PY - 2014/1/16

Y1 - 2014/1/16

N2 - Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.

AB - Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.

KW - Design

KW - Community

KW - Knowledge exchange

KW - Co-design

KW - Ethnography

KW - Adventure sport

UR - http://designprinciplesandpractices.com/about/history/2014-conference

M3 - Abstract

SP - 65

T2 - Eighth International Conference on Design Principles and Practices

Y2 - 16 January 2014 through 18 January 2014

ER -

Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry

Résumé

Conference

Accès au document

Autres fichiers et liens

Empreinte digitale

Contient cette citation