Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry

Sarah Morton

Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry

Sarah Morton

Centre for Rural Health Sciences

Producción científica: Abstract › revisión exhaustiva

Resumen

Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.

Idioma original	English
Páginas	65
Número de páginas	1
Estado	Published - 16 ene 2014
Evento	Eighth International Conference on Design Principles and Practices - University of British Columbia, Vancouver, Canada Duración: 16 ene 2014 → 18 ene 2014

Conference

Conference	Eighth International Conference on Design Principles and Practices
País/Territorio	Canada
Ciudad	Vancouver
Período	16/01/14 → 18/01/14

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http://designprinciplesandpractices.com/assets/downloads/design/G14FinalProgram.pdf

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Morton, S. (2014). Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry. 65. Resumen desde Eighth International Conference on Design Principles and Practices, Vancouver, Canada. http://designprinciplesandpractices.com/assets/downloads/design/G14FinalProgram.pdf

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abstract = "Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.",

keywords = "Design, Community, Knowledge exchange, Co-design, Ethnography, Adventure sport",

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Morton, S 2014, 'Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry', Eighth International Conference on Design Principles and Practices, Vancouver, Canada, 16/01/14 - 18/01/14 pp. 65. <http://designprinciplesandpractices.com/assets/downloads/design/G14FinalProgram.pdf>

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KW - Community

KW - Knowledge exchange

KW - Co-design

KW - Ethnography

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Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry

Resumen

Conference

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