Where do social-media users get their plant health information? Results from the twittersphere

John Meador, Henry E. Creissen

Research output: Chapter in Book/Report/Conference proceedingConference contribution


Social media is widely becoming a platform for farmers and plant healthstakeholders to share and obtain information about plants. This may likely increasein the future as more and more stakeholders become comfortable with using socialmedia as a part of their everyday lives. This research uses data collected from plantstakeholders on Twitter based primarily in Scotland between 1 January 2019 and 1January 2020. This analysis reveals that many stakeholders are actively engagingin discussions around plant health, including around new pathogens and bestpractices in plant health. However, most discussions occur in tightly clusterednetworks. Active engagement with key stakeholders in plant health (farmers,gardeners and media) may be an effective approach at ensure accurate informationis reaching those who need it.
Original languageEnglish
Title of host publicationProceedings Crop Production in Northern Britain 2020
Number of pages6
Publication statusPublished - 25 Feb 2020


  • Social networks
  • twitter
  • plant health

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