Using design strategy to implement innovative branding tools for adventure sport brands in rural Scotland

Sarah Morton

Research output: Contribution to conference › Poster

53 Downloads (Pure)

Original language	English
Publication status	Published - 2013
Event	University of Abertay Research Student Conference - University of Abertay, Dundee, United Kingdom Duration: 2 Sept 2013 → …

Conference	University of Abertay Research Student Conference
Country/Territory	United Kingdom
City	Dundee
Period	2/09/13 → …

Keywords

@conference{0f7f4c00086e41d7b2a23fd803d5caf4,

title = "Using design strategy to implement innovative branding tools for adventure sport brands in rural Scotland",

keywords = "Design, Rural, Community, Adventure sport, Highland (Scotland), Ethnography",

author = "Sarah Morton",

note = "Research funded and supervised by University of Abertay; University of Abertay Research Student Conference ; Conference date: 02-09-2013",

year = "2013",

language = "English",

}

TY - CONF

T1 - Using design strategy to implement innovative branding tools for adventure sport brands in rural Scotland

AU - Morton, Sarah

N1 - Research funded and supervised by University of Abertay

PY - 2013

Y1 - 2013

KW - Design

KW - Rural

KW - Community

KW - Adventure sport

KW - Highland (Scotland)

KW - Ethnography

M3 - Poster

T2 - University of Abertay Research Student Conference

Y2 - 2 September 2013

ER -