Using design strategy to implement innovative branding tools for adventure sport brands in rural Scotland

Sarah Morton

Research output: Contribution to conferencePoster

4 Downloads (Pure)
Original languageEnglish
Publication statusPublished - 2013
EventUniversity of Abertay Research Student Conference - University of Abertay, Dundee, United Kingdom
Duration: 2 Sep 2013 → …

Conference

ConferenceUniversity of Abertay Research Student Conference
CountryUnited Kingdom
CityDundee
Period2/09/13 → …

Keywords

  • Design
  • Rural
  • Community
  • Adventure sport
  • Highland (Scotland)
  • Ethnography

Cite this

Morton, S. (2013). Using design strategy to implement innovative branding tools for adventure sport brands in rural Scotland. Poster session presented at University of Abertay Research Student Conference, Dundee, United Kingdom.