|Publication status||Published - 2013|
|Event||University of Abertay Research Student Conference - University of Abertay, Dundee, United Kingdom|
Duration: 2 Sep 2013 → …
|Conference||University of Abertay Research Student Conference|
|Period||2/09/13 → …|
- Adventure sport
- Highland (Scotland)
Morton, S. (2013). Using design strategy to implement innovative branding tools for adventure sport brands in rural Scotland. Poster session presented at University of Abertay Research Student Conference, Dundee, United Kingdom.