Sustainable Seafood and Eco-labelling: The Marine Stewardship Council, UK Consumers and Fishing Industry Perspectives

Tavis Potts, Ruth Brennan

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The Effectiveness of Eco-labelling and Certification in Sustainable Aquaculture and Fisheries (EECSAF) project was funded by the Economic and Social Research Council (ESRC) and conducted by the Scottish Association for Marine Science (Dr Tavis Potts). This report presents the findings of research conducted over the period from December 2007 to December 2009. Further supporting research was conducted during 2010. The research investigated the structure, management and operations of several of eco-labelling and certification
organisations (CEOs), public awareness and attitudes concerning seafood labelling, and the views of the fishing industry. This report investigates the following questions with a focus on the UK and the Marine Stewardship
Council (MSC):
1. How does the Marine Stewardship Council implement its standard and what processes are in place
to build credibility?
2. What is the impact of certified products in the market? Do labeled products influence consumers?
3. What are the experiences of industry in regards to the eco-labelling?
This report aims to influence debate about the direction and effectiveness of the eco-labelling movement,
provide advice and analysis to interested parties, and pull together the latest data on the topic. In contrast to
recent approaches, EECSAF has taken a critical and in-depth approach to analysis of institutional practices,
consumer values and the perspectives of the fishing industry. Future reports will cover eco-labelling and
certification in aquaculture and growing trends in this emerging sector.
Original languageEnglish
PublisherScottish Association for Marine Science
Number of pages78
Publication statusPublished - 2011

Publication series

NameSAMS Internal reports


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