Heterotopian Behaviour: Tabriz Bazaar Experience

Babak Taheri, Thomas Farrington, Máiréad Nic Craith, Kevin D O'Gorman

Research output: Contribution to conferencePaperpeer-review


Whilst much existing research explores the concept of heterotopia and its contemporary spatial variants, this study aims to better understand the consumer who enters the heterotopian space: in this case, visitors to the Tabriz Bazaar, Iran.
Original languageEnglish
Publication statusPublished - 16 Sept 2016


  • Marketing
  • Iran
  • servicescape
  • Foucault
  • Bazaar


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