Developing a story-telling intervention embedding behaviour change techniques (BCTs) to promote smoking cessation during pregnancy.

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Abstract

Smoking during pregnancy is a major risk to mother and infant health, with higher levels found in more deprived groups. Uptake of smoking cessation services remains low and current interventions have had limited effectiveness. Self-help interventions are low-cost, wide-reaching, reduce barriers of time and feeling judged. This paper describes the development of ̳SKIP IT‘-a text based intervention combining story-telling techniques with embedded BCTs to promote smoking cessation during pregnancy
Original languageEnglish
Title of host publicationDeveloping a story-telling intervention embedding behaviour change techniques (BCTs) to promote smoking cessation during pregnancy.
Pages667
Number of pages1
Publication statusPublished - 2018

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Grindle, M. (2018). Developing a story-telling intervention embedding behaviour change techniques (BCTs) to promote smoking cessation during pregnancy. In Developing a story-telling intervention embedding behaviour change techniques (BCTs) to promote smoking cessation during pregnancy. (pp. 667)