Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.
|Number of pages||1|
|Publication status||Published - 16 Jan 2014|
|Event||Eighth International Conference on Design Principles and Practices - University of British Columbia, Vancouver, Canada|
Duration: 16 Jan 2014 → 18 Jan 2014
|Conference||Eighth International Conference on Design Principles and Practices|
|Period||16/01/14 → 18/01/14|
- Knowledge exchange
- Adventure sport
Morton, S. (2014). Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry. 65. Abstract from Eighth International Conference on Design Principles and Practices, Vancouver, Canada.