Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry

Sarah Morton

Research output: Contribution to conferenceAbstract

Abstract

Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.
Original languageEnglish
Pages65
Number of pages1
Publication statusPublished - 16 Jan 2014
EventEighth International Conference on Design Principles and Practices - University of British Columbia, Vancouver, Canada
Duration: 16 Jan 201418 Jan 2014

Conference

ConferenceEighth International Conference on Design Principles and Practices
CountryCanada
CityVancouver
Period16/01/1418/01/14

    Fingerprint

Keywords

  • Design
  • Community
  • Knowledge exchange
  • Co-design
  • Ethnography
  • Adventure sport

Cite this

Morton, S. (2014). Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry. 65. Abstract from Eighth International Conference on Design Principles and Practices, Vancouver, Canada.