Abstract
Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.
| Original language | English |
|---|---|
| Pages | 65 |
| Number of pages | 1 |
| Publication status | Published - 16 Jan 2014 |
| Event | Eighth International Conference on Design Principles and Practices - University of British Columbia, Vancouver, Canada Duration: 16 Jan 2014 → 18 Jan 2014 |
Conference
| Conference | Eighth International Conference on Design Principles and Practices |
|---|---|
| Country/Territory | Canada |
| City | Vancouver |
| Period | 16/01/14 → 18/01/14 |
Keywords
- Design
- Community
- Knowledge exchange
- Co-design
- Ethnography
- Adventure sport