Slow Adventure in Northern Territories

Project Details


The Centre for Recreation and Tourism Research's flagship project, Slow Adventure in Northern Territories, brings together 11 partners in Iceland, Norway, Sweden, Ireland, Finland, Northern Ireland and Scotland in a €1.7 million, trans-national project running until April 2018. The SAINT project involves the following work packages:1. Data Gathering and Applied Market Research (Led by University of Highlands & Islands) - The aim of this activity is to conduct applied, relevant and targeted research, at the start of the project, to inform and influence the shape of the project. 2. Development and Piloting of New Marketing Models (Led by ETOUR, Sweden) - The core of the project, this work package aims to help SMEs in this sector to develop a) new marketing approaches and b) more effective businesses through ‘co-operative working’. The project is developing and testing new marketing models to: create a new joint brand, target high-value customers and trans-nationally cluster SMEs together.3. New Technology and the Slow Adventure Experience (Led by Naturpolis, Finland) - The objective of this work package is to explore the use of new, predominantly mobile, technologies in supporting the development of ‘greater market reach’ for SMEs in this sector. 4. Two-eyed Seeing: Integrating Indigenous and Western Perspectives (Led by Wild Norway/HiNT, Norway) - In this context, ‘two-eyed seeing’ combines the strengths of both Western and Indigenous ways of packaging and marketing ‘slow adventure’ activities and engaging with consumers.

Layman's description

The overall objective is to help SMEs in the sector to extend their market reach, through developing and pilot-testing new marketing and clustering aprroaches. For more details on this award-winning project Steve Taylor or see either or
Short titleSAINT
Effective start/end date13/04/1512/04/18

Collaborative partners

  • University of the Highlands and Islands (lead)
  • Nord University
  • Wild Norway
  • Northern and Western regional Assembly
  • University of Iceland
  • Leitrim County Council
  • Icelandic Tourism research Centre
  • Mid-Sweden University
  • Derry City and Strabane District Council
  • Naturpolis
  • Metsahallitus

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being


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