Using design strategy to implement innovative branding tools for adventure sport brands in rural Scotland

Publikation: Poster

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Originalsprache	English
Publikationsstatus	Published - 2013
Veranstaltung	University of Abertay Research Student Conference - University of Abertay, Dundee, United Kingdom Dauer: 2 Sept. 2013 → …

Conference	University of Abertay Research Student Conference
Land/Gebiet	United Kingdom
Ort	Dundee
Zeitraum	2/09/13 → …

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title = "Using design strategy to implement innovative branding tools for adventure sport brands in rural Scotland",

keywords = "Design, Rural, Community, Adventure sport, Highland (Scotland), Ethnography",

author = "Sarah Morton",

note = "Research funded and supervised by University of Abertay; University of Abertay Research Student Conference ; Conference date: 02-09-2013",

year = "2013",

language = "English",

}

TY - CONF

T1 - Using design strategy to implement innovative branding tools for adventure sport brands in rural Scotland

AU - Morton, Sarah

N1 - Research funded and supervised by University of Abertay

PY - 2013

Y1 - 2013

KW - Design

KW - Rural

KW - Community

KW - Adventure sport

KW - Highland (Scotland)

KW - Ethnography

M3 - Poster

T2 - University of Abertay Research Student Conference

Y2 - 2 September 2013

ER -