@article{139129ad96ec4657b5946b935c47a562,
title = "Placing evidence in context: A response to Fry's commentary",
keywords = "Advertising, Altruism, Mass communication, Media, Response rate",
author = "Brian Williams and Entwistle, \{Vikki A.\} and Gill Haddow and Mary Wells",
year = "2008",
month = apr,
doi = "10.1016/j.socscimed.2007.12.026",
language = "English",
volume = "66",
pages = "1461--1462",
journal = "Social Science and Medicine",
issn = "0277-9536",
publisher = "Elsevier Ltd",
number = "7",
}