Developing a story-telling intervention embedding behaviour change techniques (BCTs) to promote smoking cessation during pregnancy.

Smoking during pregnancy is a major risk to mother and infant health, with higher levels found in more deprived groups. Uptake of smoking cessation services remains low and current interventions have had limited effectiveness. Self-help interventions are low-cost, wide-reaching, reduce barriers of time and feeling judged. This paper describes the development of ̳SKIP IT‘-a text based intervention combining story-telling techniques with embedded BCTs to promote smoking cessation during pregnancy