Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry

Sarah Morton

Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry

Sarah Morton

Centre for Rural Health Sciences

Publikation: Abstract › Begutachtung

Abstract

Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.

Originalsprache	English
Seiten	65
Seitenumfang	1
Publikationsstatus	Published - 16 Jan. 2014
Veranstaltung	Eighth International Conference on Design Principles and Practices - University of British Columbia, Vancouver, Canada Dauer: 16 Jan. 2014 → 18 Jan. 2014

Conference

Conference	Eighth International Conference on Design Principles and Practices
Land/Gebiet	Canada
Ort	Vancouver
Zeitraum	16/01/14 → 18/01/14

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http://designprinciplesandpractices.com/assets/downloads/design/G14FinalProgram.pdf

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Morton, S. (2014). Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry. 65. Abstract von Eighth International Conference on Design Principles and Practices, Vancouver, Canada. http://designprinciplesandpractices.com/assets/downloads/design/G14FinalProgram.pdf

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abstract = "Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.",

keywords = "Design, Community, Knowledge exchange, Co-design, Ethnography, Adventure sport",

author = "Sarah Morton",

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Morton, S 2014, 'Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry', Eighth International Conference on Design Principles and Practices, Vancouver, Canada, 16/01/14 - 18/01/14 S. 65. <http://designprinciplesandpractices.com/assets/downloads/design/G14FinalProgram.pdf>

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N2 - Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.

AB - Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.

KW - Design

KW - Community

KW - Knowledge exchange

KW - Co-design

KW - Ethnography

KW - Adventure sport

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M3 - Abstract

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T2 - Eighth International Conference on Design Principles and Practices

Y2 - 16 January 2014 through 18 January 2014

ER -

Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry

Abstract

Conference

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