A grounded theory analysis of the techniques used by social media influencers and their potential for influencing the public regarding environmental awareness

Obrukevwe Okuah; Brenda M. Scholtz; Bernadette Snow

doi:10.1145/3351108.3351145

A grounded theory analysis of the techniques used by social media influencers and their potential for influencing the public regarding environmental awareness

Obrukevwe Okuah
, Brenda M. Scholtz
, Bernadette Snow

SAMS UHI

Publikation: Conference contribution

25 Zitate (Scopus)

Abstract

There is a need for new inventive strategies to communicate to the public on particular subjects such as climate change, biodiversity loss and sustainability. Social Media Influencers (SMIs) are an emerging type of third-party endorsers who can aim to shape and influence the attitudes and perceptions of people through social media. In the field of marketing, SMIs have had great impact on customer retention and relationships. SMIs could help in engaging with the public to adopt pro-environmental behaviour. However, there is limited research related to SMIs in the field of environmental awareness. This study reports on a grounded theory analysis that explored the literature related to the characteristics of SMIs and the techniques used by SMIs that could be used by researchers for influencing the public regarding environmental awareness and pro-environmental behaviour. This paper fulfils a need for identifying strategies for engaging and influencing the public to gain insights into their pro-environmental behaviour.

Originalsprache	English
Titel	2019 SAICSIT Conference
Untertitel	Digital Eco-Systems Gone Wild - South African Institute for Computer Scientists and Information Technologists, SAICSIT 2019 - Conference Proceedings
Herausgeber (Verlag)	Association for Computing Machinery (ACM)
ISBN (elektronisch)	9781450372657
DOIs	https://doi.org/10.1145/3351108.3351145
Publikationsstatus	Published - 17 Sept. 2019
Veranstaltung	2019 Annual Conference of the South African Institute of Computer Scientists and Information Technologists: Digital Eco-Systems Gone Wild, SAICSIT 2019 - Skukuza, South Africa Dauer: 17 Sept. 2019 → 18 Sept. 2019

Publikationsreihe

Name	ACM International Conference Proceeding Series

Conference

Conference	2019 Annual Conference of the South African Institute of Computer Scientists and Information Technologists: Digital Eco-Systems Gone Wild, SAICSIT 2019
Land/Gebiet	South Africa
Ort	Skukuza
Zeitraum	17/09/19 → 18/09/19

UN SDGs

Dieser Output leistet einen Beitrag zu folgendem(n) Ziel(en) für nachhaltige Entwicklung

Climate action

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10.1145/3351108.3351145Lizenz: Unspecified

Andere Dateien und Links

Link to publication in Scopus

Dieses zitieren

Okuah, O., Scholtz, B. M., & Snow, B. (2019). A grounded theory analysis of the techniques used by social media influencers and their potential for influencing the public regarding environmental awareness. in 2019 SAICSIT Conference: Digital Eco-Systems Gone Wild - South African Institute for Computer Scientists and Information Technologists, SAICSIT 2019 - Conference Proceedings Artikel a36 (ACM International Conference Proceeding Series). Association for Computing Machinery (ACM). https://doi.org/10.1145/3351108.3351145

Okuah, Obrukevwe ; Scholtz, Brenda M. ; Snow, Bernadette. / A grounded theory analysis of the techniques used by social media influencers and their potential for influencing the public regarding environmental awareness. 2019 SAICSIT Conference: Digital Eco-Systems Gone Wild - South African Institute for Computer Scientists and Information Technologists, SAICSIT 2019 - Conference Proceedings. Association for Computing Machinery (ACM), 2019. (ACM International Conference Proceeding Series).

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title = "A grounded theory analysis of the techniques used by social media influencers and their potential for influencing the public regarding environmental awareness",

abstract = "There is a need for new inventive strategies to communicate to the public on particular subjects such as climate change, biodiversity loss and sustainability. Social Media Influencers (SMIs) are an emerging type of third-party endorsers who can aim to shape and influence the attitudes and perceptions of people through social media. In the field of marketing, SMIs have had great impact on customer retention and relationships. SMIs could help in engaging with the public to adopt pro-environmental behaviour. However, there is limited research related to SMIs in the field of environmental awareness. This study reports on a grounded theory analysis that explored the literature related to the characteristics of SMIs and the techniques used by SMIs that could be used by researchers for influencing the public regarding environmental awareness and pro-environmental behaviour. This paper fulfils a need for identifying strategies for engaging and influencing the public to gain insights into their pro-environmental behaviour.",

keywords = "Environmental Awareness, Pro-environmental behaviour, Social Media, Social Media Influencers, Social Networking Sites",

author = "Obrukevwe Okuah and Scholtz, \{Brenda M.\} and Bernadette Snow",

note = "Funding Information: This paper forms a part of a larger project where empirical investigations will be carried out to further confirm the findings. This project falls under the National Research Foundation (NRF - community social and marine cohesion towards pro-environmental behaviour) for funding project UID 111819. Publisher Copyright: {\textcopyright} 2019 Copyright is held by the owner/author(s). Publication rights licensed to ACM.; 2019 Annual Conference of the South African Institute of Computer Scientists and Information Technologists: Digital Eco-Systems Gone Wild, SAICSIT 2019 ; Conference date: 17-09-2019 Through 18-09-2019",

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Okuah, O, Scholtz, BM & Snow, B 2019, A grounded theory analysis of the techniques used by social media influencers and their potential for influencing the public regarding environmental awareness. in 2019 SAICSIT Conference: Digital Eco-Systems Gone Wild - South African Institute for Computer Scientists and Information Technologists, SAICSIT 2019 - Conference Proceedings., a36, ACM International Conference Proceeding Series, Association for Computing Machinery (ACM), 2019 Annual Conference of the South African Institute of Computer Scientists and Information Technologists: Digital Eco-Systems Gone Wild, SAICSIT 2019, Skukuza, South Africa, 17/09/19. https://doi.org/10.1145/3351108.3351145

A grounded theory analysis of the techniques used by social media influencers and their potential for influencing the public regarding environmental awareness. / Okuah, Obrukevwe; Scholtz, Brenda M.; Snow, Bernadette.
2019 SAICSIT Conference: Digital Eco-Systems Gone Wild - South African Institute for Computer Scientists and Information Technologists, SAICSIT 2019 - Conference Proceedings. Association for Computing Machinery (ACM), 2019. a36 (ACM International Conference Proceeding Series).

Publikation: Conference contribution

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AU - Snow, Bernadette

N1 - Funding Information: This paper forms a part of a larger project where empirical investigations will be carried out to further confirm the findings. This project falls under the National Research Foundation (NRF - community social and marine cohesion towards pro-environmental behaviour) for funding project UID 111819. Publisher Copyright: © 2019 Copyright is held by the owner/author(s). Publication rights licensed to ACM.

PY - 2019/9/17

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N2 - There is a need for new inventive strategies to communicate to the public on particular subjects such as climate change, biodiversity loss and sustainability. Social Media Influencers (SMIs) are an emerging type of third-party endorsers who can aim to shape and influence the attitudes and perceptions of people through social media. In the field of marketing, SMIs have had great impact on customer retention and relationships. SMIs could help in engaging with the public to adopt pro-environmental behaviour. However, there is limited research related to SMIs in the field of environmental awareness. This study reports on a grounded theory analysis that explored the literature related to the characteristics of SMIs and the techniques used by SMIs that could be used by researchers for influencing the public regarding environmental awareness and pro-environmental behaviour. This paper fulfils a need for identifying strategies for engaging and influencing the public to gain insights into their pro-environmental behaviour.

AB - There is a need for new inventive strategies to communicate to the public on particular subjects such as climate change, biodiversity loss and sustainability. Social Media Influencers (SMIs) are an emerging type of third-party endorsers who can aim to shape and influence the attitudes and perceptions of people through social media. In the field of marketing, SMIs have had great impact on customer retention and relationships. SMIs could help in engaging with the public to adopt pro-environmental behaviour. However, there is limited research related to SMIs in the field of environmental awareness. This study reports on a grounded theory analysis that explored the literature related to the characteristics of SMIs and the techniques used by SMIs that could be used by researchers for influencing the public regarding environmental awareness and pro-environmental behaviour. This paper fulfils a need for identifying strategies for engaging and influencing the public to gain insights into their pro-environmental behaviour.

KW - Environmental Awareness

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KW - Social Media Influencers

KW - Social Networking Sites

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ER -

Okuah O, Scholtz BM, Snow B. A grounded theory analysis of the techniques used by social media influencers and their potential for influencing the public regarding environmental awareness. in 2019 SAICSIT Conference: Digital Eco-Systems Gone Wild - South African Institute for Computer Scientists and Information Technologists, SAICSIT 2019 - Conference Proceedings. Association for Computing Machinery (ACM). 2019. a36. (ACM International Conference Proceeding Series). doi: 10.1145/3351108.3351145

A grounded theory analysis of the techniques used by social media influencers and their potential for influencing the public regarding environmental awareness

Abstract

Publikationsreihe

Conference

UN SDGs

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