Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry

Sarah Morton

Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry

Sarah Morton

Centre for Rural Health Sciences

نتاج البحث: Abstract › مراجعة النظراء

ملخص

Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.

اللغة الأصلية	English
الصفحات	65
عدد الصفحات	1
حالة النشر	Published - 16 يناير 2014
الحدث	Eighth International Conference on Design Principles and Practices - University of British Columbia, Vancouver, Canada المدة: ١٦ يناير ٢٠١٤ → ١٨ يناير ٢٠١٤

Conference

Conference	Eighth International Conference on Design Principles and Practices
الدولة/الإقليم	Canada
المدينة	Vancouver
المدة	١٦/٠١/١٤ → ١٨/٠١/١٤

الوصول إلى المستند

http://designprinciplesandpractices.com/assets/downloads/design/G14FinalProgram.pdf

الملفات والروابط الأخرى

http://designprinciplesandpractices.com/about/history/2014-conference

قم بذكر هذا

Morton, S. (2014). Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry. 65. ملخص من Eighth International Conference on Design Principles and Practices, Vancouver, Canada. http://designprinciplesandpractices.com/assets/downloads/design/G14FinalProgram.pdf

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abstract = "Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.",

keywords = "Design, Community, Knowledge exchange, Co-design, Ethnography, Adventure sport",

author = "Sarah Morton",

note = "Research funded and supervised by University of Abertay; Eighth International Conference on Design Principles and Practices ; Conference date: 16-01-2014 Through 18-01-2014",

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Morton, S 2014, 'Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry', Eighth International Conference on Design Principles and Practices, Vancouver, Canada, ١٦/٠١/١٤ - ١٨/٠١/١٤ الصفحات 65. <http://designprinciplesandpractices.com/assets/downloads/design/G14FinalProgram.pdf>

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N1 - Research funded and supervised by University of Abertay

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Y1 - 2014/1/16

N2 - Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.

AB - Taking a design-led, knowledge exchange approach this paper illustrates how the implementation of alternative, appropriate branding concepts could address low participant numbers within the adventure sports industry in rural Scotland.

KW - Design

KW - Community

KW - Knowledge exchange

KW - Co-design

KW - Ethnography

KW - Adventure sport

UR - http://designprinciplesandpractices.com/about/history/2014-conference

M3 - Abstract

SP - 65

T2 - Eighth International Conference on Design Principles and Practices

Y2 - 16 January 2014 through 18 January 2014

ER -

Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry

ملخص

Conference

الوصول إلى المستند

الملفات والروابط الأخرى

بصمة

قم بذكر هذا