A grounded theory analysis of the techniques used by social media influencers and their potential for influencing the public regarding environmental awareness

Social Sciences

• Grounded Theory 100%
• Environmental Awareness 100%
• Social Media Influencers 100%
• Pro-Environmental Behavior 42%
• Climate Change 14%

Economics, Econometrics and Finance

• Environmental Consciousness 100%
• Customer Retention 33%
• Internet Marketing 33%
• Relationship Marketing 33%

Computer Science

• Climatic Change 100%